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DIY · Power tools

A €400 drill: you weigh it, you hold it, you hear it.

Product sheets don't convey the real weight, the grip, or the actual battery life. Your ambassadors have put them through the paces on a real jobsite.

« Try it out on my weekend renovation. »

Conversion
+31pt
pro / semi-pro tooling
Average basket
+28%
accessory upsell
Retention
×2.4
12-month repurchase rate

On pro and semi-pro tooling, the buyer wants to know if the drill will drive 200 screws in a row, if the saw handles solid oak, if the battery lasts a full day. No in-store test bench reproduces those conditions — an ongoing jobsite at an ambassador's does.

Trÿbu connects the hesitating prospect with a user who has the same usage profile: weekend DIYer, self-employed craftsman, self-taught renovator. In a 30-minute demo on a real project, the question of the right model gets settled.

Problem solved

The right tool for the right use

A DIYer putting up shelves doesn't need the same drill as a pro doing renovation work. The ambassador guides the choice based on real usage intensity and frequency.

Use case

Real jobsite demo

The ambassador invites the prospect on their ongoing project: drill, driver, saw, all in context. Noise, vibration, battery: the prospect lives the tool before buying.

B2B2C

Craftsmen as ambassadors

Building trades recommend your tools to their retail clients for finishing work. Trÿbu tracks those referrals and automatically rewards these on-the-ground prescribers.

Aftercare

Fewer returns, fewer tickets

When the customer buys the right product first time — right power, right format, right accessory — your support desk breathes. The ambassador trains them in 20 minutes.

Want to see what this looks like on your catalogue?

30 minutes over video, we model the impact of a trial programme for your brand.