Trust
Full transparency between brand, ambassador and buyer.
Our story
Putting people back at the heart of buying.
Your customers are your best salespeople. We help them meet your prospects.
It all started with a frustration
A 2,000 € product, impossible to try
When Thibaud, the founder of Trÿbu, set out to buy his first electric bike, he ran into a reality many people know all too well: a product costing more than 2,000 €, sold online only, impossible to try before paying. How do you put that kind of money on the table without ever having held the handlebars?
Rather than give up, he reached out to a brand directly with a simple idea: become a local ambassador and let hesitant buyers in his area test the bikes. It worked. Over the following months, Thibaud became an ambassador for around ten bike brands.
That is where he discovered what really happens behind the scenes. Brands had no tools to manage these ambassadors: booking was improvised, trials went untracked, performance was impossible to measure, and payouts were handled by hand. A brilliant idea, held back by a lack of tools. Trÿbu was born from that realisation.
Our mission
To put people and real-world proof back at the heart of the buying decision.
Today we buy products we have never been able to see, touch or try. Spec sheets and online reviews are no longer enough to reassure anyone. Trÿbu gives buyers back what they are missing: the chance to try a product in real conditions, with someone who already uses it every day.
Our belief
Your customers are your best salespeople
A happy customer tells their story better than any ad. They have nothing to sell, just an experience to share. And that is exactly what reassures a future buyer.
Trÿbu lets brands activate their most satisfied users to showcase, demonstrate and let people try their products, at home, over video call or across their store network. All of it runs on a single platform that handles booking, trial tracking, ambassador payouts and performance analytics.
Trÿbu impact
+35% conversion after a trial
+20 brands supported
+300 active ambassadors
+2,000 trials orchestrated
Our values
What guides us every day
Community
We nurture local partners, not accounts.
Innovation
A network of human, decentralised showrooms.
Impact
Turn customer satisfaction into measurable growth.
Our vision
We are convinced that within a few years, peer-to-peer product trials will become an obvious part of the buying journey, especially for high-value products that call for advice and reassurance.
Trÿbu's ambition is clear: to become the go-to purchase-reassurance solution, accessible to every company, whatever its size or level of digital maturity.
Join the adventure
Whether you are a brand looking to boost conversion or an enthusiast who wants to share the products you love, there is a place for you at Trÿbu.