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Customer case studies

Customer case studies

See how brands use Trÿbu to turn ambassador trials into sales: quantified proof, operational feedback, and the impact on the conversion funnel.

+35% Average post-trial conversion
5 to 10% Product return rate observed
65–75 Post-purchase ambassador NPS
Mobility · Bikes · E-mobility

The bike trial: a non-negotiable step in the funnel

On e-bikes and cargo bikes, average ticket is often above £3,000. When the buyer can test on their real commute with a Trÿbu ambassador, hesitation drops within minutes.

→ See the Mobility page
Kino Bikes Premium urban mobility
« Trybu lets us unify trials across our stores and our ambassadors. The goal is a frictionless booking experience and a real read of the data that comes out. It's a serious plus for digital-first brands. »
Simon Kapoian Favel, co-founder Kino Bikes
Conversion+35 to 45%
Decision time−40%
Returns−50%
Ellipse Folding e-bikes
« Trybu trials let us remove the friction on our premium bikes. Prospects become buyers in 40% less time. »
Robin Gabuthy, founder Ellipse
Sales cycle−40%
Post-trial NPS72
Acquisition cost−30%
Angell Connected bike
« Trÿbu integrates perfectly with our digital strategy. Field feedback has become essential to our product roadmap. »
Mathias Dauguen, Head of Growth Angell
Trials / year+800
Conversion+38pt
R&D inputs×3 verbatims
Velomad Long-distance bikes
« We use Trÿbu to run our ambassador network. Their expertise and their platform let us connect prospects with local ambassadors to try our bikes. A trustworthy partner that strengthens our customer proximity and grows our online sales. »
Simon Montel, B2B lead Velomad
Active ambassadors+120
Conversion+36pt
Geo coverage40+ cities
Home · Furniture · Kitchens

See the sofa at a neighbour's before signing £2,800

On high baskets where footprint, finish and comfort can only be judged in person, the ambassador trial slashes both hesitation and returns.

→ See the Home page
DTC furniture brand Modular sofas > £2,000

Context. No showrooms, unconvincing 3D configurator, 18% return rate.

Set up. Booking widget on the product page + 60 ambassadors across metropolitan France.

Post-trial conversion+42pt
Return rate18% → 6%
Decision time22d → 11d
Kitchen brand Custom-fitted kitchens

Context. Average investment £8,000, household-wide decision, on-site conversion capped at 2.3%.

Set up. 45-minute visit at an ambassador whose kitchen has been installed for 2 years, in person or over video.

Closed projects×2.1
Average ticket+12%
Post-purchase NPS68
Sport · Outdoor · Fitness

Real-world testing, not store testing

A backpack or a trail shoe can't be judged on a spec sheet or under fluorescent light. Trying it with an ambassador athlete turns impulse buying into informed buying.

→ See the Sport page
DTC outdoor brand Hiking & trail gear

Context. Technical catalogue, 22% return rate on shoes, ambassadors already very active on Strava.

Set up. Shared outings (run club, short hike) with a local expert ambassador.

Conversion+38pt
Returns22% → 8%
NPS+51 → +74
High-Tech · Smart home · Robotics

See the robot vacuum running at a neighbour's

On connected appliances above £500, the decision is rarely made on a spec sheet. Real-world testing at an ambassador's converts where video demos plateaued.

→ See the High-Tech page
Smart-home brand Premium robot vacuums

Context. Saturated YouTube reviews, real-life battery doubt vs catalogue, £600 average ticket.

Set up. 20-minute home or video demo with an ambassador who has used the unit for 8 months.

Conversion+48pt
Brand trust×3.1
Product rating4.9 / 5

Want the same kind of results on your catalogue?

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Frequently asked questions

Your questions about Trÿbu case studies

Are the numbers shown real?
The Mobility testimonials (Kino Bikes, Ellipse, Angell, Velomad) are real cases published with our customers' agreement. The Home, Sport and High-Tech cards use generic ranges based on the average results observed across our portfolio (35% conversion, 5-10% returns, NPS 65-75).
How long before I see results?
First trials are typically organised within 2 to 4 weeks of deployment (ambassador recruitment, widget integration, training). The first quantified results are available from 50-100 orchestrated trials, that's 6 to 8 weeks for an active DTC brand.
What's the minimum entry point to start with Trÿbu?
We start at a monthly subscription of a few hundred pounds + a cost per validated trial. ROI is typically reached by month 3 on baskets > £500. Detailed pricing in the demo.
Do you only work with French brands?
No. We operate in France, Belgium, Switzerland, Luxembourg and the UK. The ambassador network is primarily European, but we also support international brands on their gradual geographic rollout.
How do you measure ROI?
Every trial is tracked end-to-end: identified prospect → booking → trial → conversion. The Trÿbu dashboard surfaces post-trial conversion, average basket, post-purchase NPS, return rate. You also get CSV export for your own analyses (Looker, Mixpanel, Segment).