« Trybu lets us unify trials across our stores and our ambassadors. The goal is a frictionless booking experience and a real read of the data that comes out. It's a serious plus for digital-first brands. »Simon Kapoian Favel, co-founder Kino Bikes
Customer case studies
See how brands use Trÿbu to turn ambassador trials into sales: quantified proof, operational feedback, and the impact on the conversion funnel.
The bike trial: a non-negotiable step in the funnel
On e-bikes and cargo bikes, average ticket is often above £3,000. When the buyer can test on their real commute with a Trÿbu ambassador, hesitation drops within minutes.
« Trybu trials let us remove the friction on our premium bikes. Prospects become buyers in 40% less time. »Robin Gabuthy, founder Ellipse
« Trÿbu integrates perfectly with our digital strategy. Field feedback has become essential to our product roadmap. »Mathias Dauguen, Head of Growth Angell
« We use Trÿbu to run our ambassador network. Their expertise and their platform let us connect prospects with local ambassadors to try our bikes. A trustworthy partner that strengthens our customer proximity and grows our online sales. »Simon Montel, B2B lead Velomad
See the sofa at a neighbour's before signing £2,800
On high baskets where footprint, finish and comfort can only be judged in person, the ambassador trial slashes both hesitation and returns.
Context. No showrooms, unconvincing 3D configurator, 18% return rate.
Set up. Booking widget on the product page + 60 ambassadors across metropolitan France.
Context. Average investment £8,000, household-wide decision, on-site conversion capped at 2.3%.
Set up. 45-minute visit at an ambassador whose kitchen has been installed for 2 years, in person or over video.
Real-world testing, not store testing
A backpack or a trail shoe can't be judged on a spec sheet or under fluorescent light. Trying it with an ambassador athlete turns impulse buying into informed buying.
Context. Technical catalogue, 22% return rate on shoes, ambassadors already very active on Strava.
Set up. Shared outings (run club, short hike) with a local expert ambassador.
See the robot vacuum running at a neighbour's
On connected appliances above £500, the decision is rarely made on a spec sheet. Real-world testing at an ambassador's converts where video demos plateaued.
Context. Saturated YouTube reviews, real-life battery doubt vs catalogue, £600 average ticket.
Set up. 20-minute home or video demo with an ambassador who has used the unit for 8 months.
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